Sometimes something comes along just so right, that it hits the nail square on the head. Like a wave of tranquility in a sea of digital noise. Before we fall too deep into a wormhole of DIY and oceanic analogies, let’s just get straight to it.

American designer Mike Campau has created these excellent renderings of neon signs mimicking social networks. Whilst they poke fun at the steady decline of the sincerity of these websites and apps, they also offer an accurate glimpse at just how solitary the social media experience can be.

Enjoy. And don’t forget to share it on Myspace if you enjoyed this post.

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