Ben Horsley, Creative Direction & Digital Marketing

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Creative direction

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Studio management

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Digital marketing

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Brand identity

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Comms, PR & social

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Photo & video

An industrious creative & marketing guy fusing design & content to inspire audiences. I have 10 years’ experience with talented teams and innovative clients in finance, tech, media and retail.

I believe in end products that are simple yet sophisticated, seamlessly interplaying between art and science.

Leading busy, award-winning (and award-losing) teams, I strive to produce first-class work in environments that foster culture, care and quality.

In March I joined Kyan—a long-admired fintech product studio—to lead their marketing. I’ve been lucky enough to work in some pivotal creative roles over the last few years, but with a growing hunger for change and a desire to return to my marketing roots, I’m incredibly excited for a new direction in 2018 and beyond.

James Compton

Photography

808 The Movie

UK Premiere

Smirnoff Cider

The Tractor Project

Tandem Bank

Design

Prohibition

Creative Direction

Palmer’s

feat. Ben Youngs

Joe Yoshida

Photography

Henry David Thoreau

"The price of anything is the amount of life exchanged for it."

610

Projects

That’s right, I count every single one. From my very first freelance job (a photoshoot with a goth band in a wet Farnborough underpass) to my most recent (flying to Bonn, Germany to roll out DHL’s global Great Place to Work campaign).

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Like tears in rain

I’ve worked client-side, agency-side, integrated, and freelance. I’ve seen things you people wouldn’t believe.

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To fly, to serve

British Airways said that, and I’ll say it too. My job has taken me from LA to Hong Kong and many places between.

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Power to the people

As much a I love being at the coalface, much of my work involves leading brilliant teams and individuals.

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Little black book

Actually, it’s grey, and not so little. Over the years I’ve built a brilliant contact list of need-to-know creative specialists.

“Ben's delivered some outstanding work for us over the years, from brand identities to numerous creatives used for PR and experiential campaigns. Couldn't recommend him more highly.”
James Herring, Owner & Managing PartnerTaylor Herring

“Ben's expertise, attitude and drive make him an absolute pleasure to work with. He went above and beyond providing service and support. Our increased metrics are testament to his work.”
Sam Reynolds, Digital Marketing ControllerSky

“Ben has produced music artwork, ads, posters—physical & digital—plus much more for me, and I can't recommend him highly enough. A brilliant, inspiring, top-of-the-range creative director.”
Adam Kay, Writer & ProducerBBC

“I've hired my fair share of creative professionals, but rarely do they live up to those two words. Ben is clearly one of them, delivering consistent high-quality solutions at an impressive pace.”
Matthew Carrozo, Director of BrandUnbabel

“Ben’s speciality is his creative skill in design, editing and branding. He's a pleasure to work with – professional, completed before deadline, and excellent communication throughout.”
Dominic Ryan, Senior Product SpecialistGoogle

January 2, 2018 in creative industry, design, type

What the Helvetica?

If you’re in the design industry, it’s instantly assumed that you’re a ‘font guy’. There are the usual clichés that you’re expected to subscribe to: Helvetica is awesome; Comic Sans… Read More

January 5, 2017 in business, coffee, startups

Mug Life: Bruce & Luke’s Coffee

I should have been looking for a birthday present for my mum, but instead I was scrolling Facebook. This big, hairy, teethy face was talking at me through my screen… Read More

December 14, 2016 in creative industry, design, marketing, rebrand

Experian: it’s hip to be square

I like Experian. A lot. I worked in their cross-channel Marketing Services business for nearly 5 years, and it’s one of the best things I ever did. It allowed me… Read More

January 10, 2010 in digital, music industry, online

House Music: music in your house